X-Factor Marketing

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Tina Caul, Chief Visionary of Caul Group Residential and top producer at eXp Realty, shares her journey from marketing novice to social media powerhouse. With over 20 years in real estate and leading one of the top teams in the Carolinas, Tina reveals how authenticity and consistency have been key to her marketing success.

➡️ Show Links

https://www.instagram.com/tina_caul/
https://tinacaul.com/
https://caulgroup.com/

➡️ Key Segments 

00:00 – Intro & Tina's Brand Evolution 
01:20 – Overcoming Camera Shyness & Finding Authenticity 
03:01 – Message to Market Match: Defining Your Brand 
04:16 – Building a Luxury Brand Through Coaching 
05:19 – Creating Your Unique Brand: Mood Boards & Consistency 
07:29 – Incorporating Video Into Your Daily Routine 
09:05 – Making Content Creation Part of Your Job 
10:21 – Inspiring Your Team to Create Content 
11:57 – Essential Marketing Tools: ChatGPT & TypeIt 
13:54 – Analyzing Content Performance & Repurposing 
15:36 – Being a Problem Solver on Camera 
17:58 – Authentic Content Outperforms Professional Videos 
19:22 – Tracking Content Ideas Throughout Your Day 
20:35 – The X Factor: Being Your Authentic Self

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/